Nuruk is a self-wellness brand crafted directly by the user’s hands. Originating from the verb “to enjoy,” this project is based on Embodied Cognition Theory, which posits that cognition and emotion are formed through the interaction between the body and its environment. It stems from the belief that users’ actions can have a positive impact on emotional stability and self-efficacy. Through the full process of cultivating nuruk—a fermentation starter used in making makgeolli—and brewing their own makgeolli, users experience the act of “caring” for something. The kit is equipped with IoT technology that allows users to control temperature and humidity via a connected app. Within the app, a friendly nurukcharacter guides the cultivation process, making it feel like nurturing a living being. In this way, Nuruk goes beyond simple making—it offers a sensory experience that helps users care for their own minds.