『Design is to Attract: Interactive Media Art that Encourages Emotional Expression in an Expressionless Society』 is an interactive media art project aimed at addressing the emotional suppression prevalent in Korean society. Through a study of 507 participants, the research confirmed that individuals who express their emotions less tend to exhibit higher levels of depression and anxiety. Conventional approaches such as emotional education, counseling, and public campaigns have proven to be temporary and often feel forced, failing to inspire lasting behavioral change. In response, the proposed project, 『Ministry of Expressions』, introduces a public installation that combines real-time facial recognition AI with a reward system to naturally encourage emotional expression. When a user remains expressionless, the system plays humorous animations to elicit a smile; once a smile is detected, digital rewards such as coupons are provided, promoting emotional recovery and social connection. Grounded in adaptation theory, social proof theory, flow theory, and UX response theory, this project employs a mixed-method approach—combining quantitative data (e.g., smile frequency, app usage) and qualitative insights (e.g., interviews, personal experiences). It represents a new attempt to socially restore emotional expression through the integration of technology, design, and public engagement.